By Calbert Kael
What exactly is a custom cardboard box? First of all, a custom cardboard box is just an enclosure designed especially for your merchandise. A whole gamut of businesses makes bespoke cardboard boxes especially for their goods, from fine jewelry to sporting equipment. Custom cardboard boxes are also being used as normal packing in most retail stores.
One way to think about these custom boxes is to consider your brand, or at least the image that you want people to have of your brand. Think about the colors, themes and designs that you want associated with your brand. You should also think about the shape and design that will best represent your brand. When it comes to the first impression of your brand, custom boxes can make quite a big impact on people’s minds. If you’re a new clothing brand, for example, your box could be customized to your particular brand of clothing, making a box that speaks to people about you and your brand.
Of course, the more traditional way to think about these boxes is to consider them for the boxing experience. How important is the actual box itself in the boxing experience? After all, the purpose of a packing box is to protect your merchandise from damage during the unboxing process. So how important is the quality of the packaging material to your brand’s success? The answer, of course, depends upon what your brand sells and whether it is worth spending your money on packaging material – but you should definitely consider what custom boxes look like before choosing a particular brand.
Something else to consider when it comes to custom boxes is the actual box itself. Do you need to make sure that the weight and size of your merchandise match up to the dimensions of the custom cardboard box you are using? There are some cases where you might need a larger or smaller box based on the number of items you have. But what if you want a particularly unique box design tool? When it comes to creativity and variety, there is little that can beat a custom cardboard box.
Finally, another thing to consider is the quality of the printing. Will your brand be printed in full color, are you going to have your logo printed or will you choose a simple background image? Perhaps you want something more distinctive like a photograph of your brand or company, printed directly onto the box, or perhaps you want to go with full color stickers. Whatever your decision, the quality of your packaging will impact your brand and its ability to stand out and be memorable, regardless of what your brand sells.
Customized boxes are an excellent way to create brand differentiation. Consider how important it is to your sales process, whether it is for the convenience of the customer or to enhance your brand. For most businesses, it is often the latter. Think about how your customers will benefit from using custom boxes, and work with your design tool to help identify the best box for you. From the size, color, and quantity choices, you have the opportunity to ensure that you get exactly what you need, and will help you to differentiate from your competitors.
Custom boxes are specialized boxes manufactured exclusively by custom boxes maker in such a manner as requested by the clients. These are manufactured in different shapes, styles, designs and model, depending solely upon the specification given by the client. The unique features of the box are added to make it more attractive and appealing. The main purpose for which the box is used entirely depends upon its suitability. For instance, when a box is used for packing electronic goods, it should be strong enough and should also be resistant to pressure. When it is required for shipping parcels, it should be large in size to provide adequate space.
Custom Boxes is preferred over ready-made premium packaging because they offer a variety of features and benefits to the users that cannot be achieved with the former. They not only add to the quality of the product but also provide the user with a unique and aesthetically appealing packaging option, which cannot be found in any other packaging options available in the market. Most of the custom box manufacturers like Packlane, Arka or Refine Packaging offer round-shaped, cylindrical, tapered or expandable boxes in unique shapes and sizes to meet all the diverse needs of the customers.
While designing custom boxes, attention is paid to every small detail from the texture of the material, the color of the outside, shape of the corners and edges, the size of the interior and the logo of the company printed on the box’s surface. In addition, premium quality packaging is provided with an additional coating of gloss or matte finish to enhance the overall appearance of the box. This further ensures the durability of the product. The box is provided with a complimentary custom tag for easy identification.
In today’s hectic and busy lives, no one wants to waste precious time searching for the right packaging material. Moreover, the increasing use of plastic packaging adds to the burden of the people for the purpose of packaging various commodities. Hence, the introduction of custom boxes for the purpose of packaging depends largely on the requirement of the customer, i.e. whether it is for domestic or commercial purposes and what kind of a container, he prefers to use. The variety of customized boxes available today ranges from cardboard boxes to custom-made paper bags, reusable polythene bags, hardboard envelopes, glassine envelopes, corrugated cartons, and lots more.
